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ROBERT STRADA:  Stepping Back - Going Forward                                                              


In 1974, at the age of 26, working alone in a “cold water” loft at 8 Broadway Alley in Manhattan, Robert Strada founded an industrial design studio.  The following year he received a United States patent for a central stacking and locking device used in furniture and display design.  Within two years his clients included Armstrong World Industries, General Foods Corporation, Duracell and the GAF Corporation.


Between the mid-1980’s and late 1990’s Strada’s practice expanded to include the design of retail spaces and showrooms.  He also designed a line of furniture, “The Geometry With Personality Collection,” manufactured by Cassina in Italy.  For Brioni, the exclusive Italian clothier, he designed their flagship store in a converted historic palazzo in the heart of Milan’s fashion district on the via Gesu.  He then went on to create a template for architectural space, design details, furniture and fixtures which were implemented in Brioni’s showrooms and retails stores in Beverly Hills, Rome, Moscow, Dubai, London, Paris, Marbella, Portofino, Aspen and New York City.


Also during this period he received a second US patent for a modular multi-configurable display system used for retail merchandising and furniture wall units.  And he purchased and designed a complete renovation for a 30,000 square foot building on Long Island to serve as a design resource center with market research and office facilities as well as light manufacturing capabilities.  By the end of the 1990’s Strada had built a $40 million business with a staff of more than 100 located in an 8,000 square foot office and showroom in the SoHo District of New York City and a 70,000 square foot production and distribution facility in Lancaster County, Pennsylvania.                                                                       

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